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Archive for the ‘Marketing & Advertising’ Category

Monetizing Your Website VII: Ideal Banner Ad Placement

2012 March 4th | by Charles Lewis

So far, we’ve discussed many different ways to make money through different types of ad services. We’ve covered AdSense, affiliate marketing, and several other services where ads should be easy to come by. Most recently, we discussed some of the techniques you can use to increase the ad revenue that you already have. Ideal ad… continue reading »

Monetizing Your Website VI: Increasing the Revenue from Your Ads

2012 March 3rd | by Charles Lewis

In previous posts, we covered the basics of hosting ads, and discussed some effective ways to find them. Assuming you’ve been following the previous posts and making some small amount of revenue with your ads, you may be interested in learning some ways to maximize that ad revenue to its highest potential. There’s no reason… continue reading »

Monetizing Your Website V: What Not to Do

2012 March 1st | by Charles Lewis

In continuing the series on monetizing your website, we are going to discuss some of the common practices that you may want to avoid. When you first start to make money from your website, it can be a very giddy feeling and you may feel compelled to do as much as you can to increase… continue reading »

Monetizing Your Website IV: Affiliate Networks

2012 February 29th | by Charles Lewis

In the last article, we discussed some of the notable ways to find ads to put on your website. First, we discussed Google AdSense. This service offers you a way to collect revenue from each person that clicks on the ads that you are presenting. Then, we discussed Amazon Associates, which compensates you for each… continue reading »

Monetizing Your Website III: Major Ad Networks

2012 February 28th | by Charles Lewis

In the first article on monetizing your website, we went into very brief detail on what types of ad networks were available and what types of programs that they offered. In this article, we’re going to take a deeper examination into the specific types of ad networks or opportunities that are available. We’re going to… continue reading »

Monetizing Your Website II: Websites With Ad Potential

2012 February 27th | by Charles Lewis

In the last article, we discussed some of the basic ideas behind web advertising. If the information you absorbed piqued your interest, then you may want to know if your website is particularly suited to start collecting revenue from ads. The fact is that some websites are very well-suited for ads, while others are not…. continue reading »

Monetizing Your Website: Internet Advertising & How It Works

2012 February 26th | by Charles Lewis

A website doesn’t just have to be a way to promote a business; it can be a business unto itself. Hosting ads on your website allows you to collect payments based upon whoever sees the ad, whoever clicks on it, or whoever buys the product the ad is listed for. When done properly, ad hosting… continue reading »

Reputation Management IV: What/Why/How of Professional Reputation Management

2012 February 23rd | by Charles Lewis

In our series about online reputation management, we have discussed ways that you can protect yourself through your own actions. For some businesses, that personal touch just won’t be sufficient. There are many cases where professional reputation management is to be preferred. In this article, we’re going to discuss what professional reputation management is, when… continue reading »

Reputation Management III: Responding to Attacks on Your Reputation

2012 February 22nd | by Charles Lewis

In a previous article on ways to handle your own reputation management, we talked briefly about ways to defend yourself when your business it attacked online. We would like the opportunity to go into greater detail about that now. Having your business attacked online is a very frightening experience. A web audience has very few… continue reading »

Reputation Management II: What You Can Do On Your Own

2012 February 20th | by Charles Lewis

If you read the last post in our series on Reputation Management, you no doubt gathered that there are many ways your reputation can be attacked online. Among the suggestions to combat reputation espionage was retaining the services of a company which specializes in Reputation management. This won’t always be necessary, however. There are a… continue reading »

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